Social Media has been gaining lot of traction these days and businesses have been kind of experimenting on ways they can leverage social platforms and drive business. But end of the day, each business/CMO ask their managers only one question – ‘What is the RoI of Social Media’.
While the brands are spending dollars on social media marketing campaigns, they’re trying to seek information on how their dollars are being spent and if the efforts are worth it. Brands are tracking each campaign closely with an eye on number of clicks, number of followers and more such details.
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SOURCE: malharbarai.com